There are more signs that Apple is aggressively expanding its ad business. In today’s edition of Mark Gurman’s Power On newsletter, Gurman says that Apple VP Advertising Platforms Todd Teresi aims to bring annual revenue into the ‘double digits’, up from about $4 billion-per-year today. That means (at least) a tripling of its current ad business is in sight.
Gurman says that Apple has already tested adding sponsored results to search results in the Maps app, similar to the App Store Search Ads program. Ads could also possibly start appearing in the Apple Books and Apple Podcasts storefronts in future.
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