Best Buy is testing a tiny digital-first store that opens its doors Tuesday

Best Buy’s first digital-first location will open on Tuesday, July 26th, in Charlotte, North Carolina. | Image: Best Buy

Best Buy is opening a digital-first, small-format store on Tuesday in Monroe, North Carolina, that takes a very different approach than most of its “big box” retail locations. The 5,000-square-foot location is only about 15 percent as big as the typical 35- to 40,000-square-foot Best Buy location and is even smaller than many smaller Apple Stores, which are typically between 6,000 to 8,500 square feet.

Bloomberg reported last year that Best Buy was testing downsized locations of about 27,000 square feet to as small as 15,000 square feet, but this is much smaller, squeezing nearer to the now-closed Best Buy Mobile footprint. This test store is in the Charlotte area, where Best Buy also launched five other test stores last year, trying…

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