Lyft Rentals shuts down as the ride-sharing company lays off about 60 people

Illustration by Alex Castro / The Verge

Lyft launched its rental car service in December 2019, more than a year after Uber shut down a similar program that provided rental cars and access to bike rides and public transportation. Lyft Rentals stood out for its low starting rate of $35 a day and lack of mileage limit that also allowed renters as young as 22 years old. Now, The Wall Street Journal reports Lyft has decided to call it quits, and the company confirmed to The Verge that it laid off about 60 employees in the rental car service as well as a smaller number of people in operations.

In an emailed statement, the company told The Verge it discontinued the business to instead focus on partnerships with rental car companies Sixt and Hertz. “This decision will ensure we…

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