Instagram is making almost all videos Reels and will show them to way more people

Illustration by Alex Castro / The Verge

Welcome to the new era of Instagram, as it shifts even further into an all-Reels, all-the-time machine to keep users’ short attention spans inside its app instead of TikTok. Other than incentivizing users to create Reels with easier templates to let you react to content and a new Dual feature that records using the front and back camera simultaneously, it has one more shortcut to a wealth of new Reels content: pretty much any video you post on Instagram.

Is your account public, and did you post a video under 90 seconds? Into the Reels suggestion algorithm it goes, playing to whoever Instagram thinks will find it interesting, and it will be fully available for them to Remix and add their own spin to using the built-in content tools.

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