YouTube will let creators sell products directly through a Shopify partnership

Illustration by Alex Castro / The Verge

YouTube is introducing a slew of new shopping features for creators, including the ability to link storefronts and sell products directly on the platform through a partnership with Shopify.

In a blog post published today, YouTube says its partnership with Shopify will allow creators to display products throughout their channels, like below videos, during livestreams, or at the end of videos. Inventory will sync with Shopify so viewers can see in real time if something is out of stock. YouTube will also give US-based creators the option to enable on-site checkout, meaning viewers can purchase products directly on the platform without leaving YouTube.

In addition to the Shopify integration, YouTube says it will dedicate a section of the…

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