Illustration by Alex Castro / The Verge
The electric rebirth of Scout, the classic off-road SUV brand, is getting real this week as Volkswagen names Scott Keogh as CEO of its new spinoff company. The former head of VW Group America, as initially reported by Axios, pushed for VW to start a new electric truck line after seeing a fully restored vintage Scout: “the rights to the brand were just sitting there,” Keogh said.
VW acquired the Scout brand through a 2020 merger of its commercial trucking company Traton with Navistar, which the German automaker initially bought part of in 2016. In May, it was reported that VW Group is willing to pump $1 billion into the new Scout brand and set goals to sell a quarter million electric off-roaders under the name annually starting in 2026.