Instagram will let shoppers place orders and track packages in DMs

Illustration by Alex Castro / The Verge

Instagram shoppers in the US will be able to pay for products directly in messages, the company announced today. Buyers will also be able to ask questions about products and track orders in the same message thread with merchants.

Image: Instagram
Payment through messages on the buyer side.

Many small businesses on Instagram already field questions about products, arrange payments, and offer customer support via DMs. Payments in messages will only be available to qualified accounts that have set up a business account on Instagram.

The option to request a payment directly through messages cuts out the additional step of sending an invoice via other apps. By offering this step — along with tracking and customer…

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