Sony is launching a new PlayStation Stars loyalty program later this year, and it includes “digital collectibles” rewards. PlayStation Stars will be a free service that allows PlayStation players to earn loyalty points and rewards by completing activities. Points can be redeemed for benefits, including a PSN wallet fund to put toward a game purchase.
“Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products,” explains Grace Chen, Sony’s vice president of PlayStation network advertising, loyalty, and licensed merchandise. “As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on PlayStation Store.”
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