Amazon offers to level the playing field with third-party sellers to avoid EU fines

Illustration by Alex Castro / The Verge

Amazon has offered a number of concessions to third-party sellers on its platform in Europe in an attempt to settle an antitrust investigation opened by the EU in 2019.

The European Commission accused Amazon of abusing its dual-position as both marketplace operator and retailer; using the sales data it collects from smaller vendors to outmaneuver them. To remedy this, the EU says Amazon has offered to “refrain from using non-public data relating to, or derived from, the activities of independent sellers on its marketplace, for its retail business that competes with those sellers.”

It’s long been suspected that Amazon uses its insight into sales on its platform to produce copies of popular products like Allbirds shoes and Peak Design…

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