Jony Ive LoveFrom contract was likely only ever a PR fiction; ending it means nothing

It was reported yesterday that the Jony Ive LoveFrom contract with Apple has ended, meaning that the company’s longtime design chief is now fully detached from the iPhone maker.

My own view, though, is that the “news” means nothing, and that the contract has served the only purpose it ever had: preventing AAPL investors from panicking when Ive left the company …

more…

The post Jony Ive LoveFrom contract was likely only ever a PR fiction; ending it means nothing appeared first on 9to5Mac.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Generated by Feedzy