TikTok offers free training to court small businesses

Illustration by Alex Castro / The Verge

TikTok is rolling out a new program aimed at bringing more small and medium-sized businesses to the platform.

The six-week program, called “Follow Me,” includes step-by-step guides teaching businesses how to use TikTok to grow their companies — including how to advertise on the app. The courses are free to enroll in and will include lessons on running campaigns on TikTok and tips from businesses using the platform.

Virtually unknown businesses or products going viral is one of the hallmarks of TikTok, where a visit to a restaurant and a video of a kitchen sponge have the same chance of being seen by millions. Many small business owners have turned to TikTok to promote their companies, and individual customers have in turn built enormous…

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