Verification can be a handy tool in building an audience. | Photo by Fabian Sommer/picture alliance via Getty Images
If you’ve spent any time on Twitter — or any social media, really — you’re likely familiar with the blue checkmark. These badges indicate verified accounts. According to Twitter, a verified account is any account of public interest that’s been authenticated by the company itself. Basically, it’s Twitter’s way of letting everyone know that you are who you say you are.
It’s not hard to see why you might want a verified Twitter account. Recognizability, curtailing misinformation, building trust with an audience — these are all major reasons why individuals, public figures, and brands alike seek the blue checkmark. But while it’s clear that verification comes with some benefits, getting verified may not be a walk in the park.
Twitter’s…