EA makes a bad joke, gets relentlessly flamed

Illustration by Alex Castro / The Verge

Electronic Arts, the unmitigated king of unforced errors, made a woefully ill-advised tweet yesterday, and the company’s Twitter mentions have not known peace since.

They’re a 10 but they only like playing single-player games

— Electronic Arts (@EA) June 30, 2022

The tweet follows the convention of a popular meme that’s been circulating the bird app in which a person is described as being highly attractive, then listing something about that person that’s supposed to make them instantly unattractive.

In EA’s case, the quality that’s supposed to make the person unattractive is the fact they prefer single-player games. Now I get that there’s supposed to be a message here. I’m going to interpret this as a dig at the kinds of people who…

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