Technology

Mark Zuckerberg and Sundar Pichai were involved in ad collusion plot, claims court filing

Illustration by Alex Castro / The Verge

On Friday, a coalition of state attorneys general led by Texas Attorney General Ken Paxton released a new antitrust complaint (PDF) against Google, giving more details into the company’s alleged collusion with Facebook in programmatic ad markets. The filing was first reported by Politico.

First filed in November, the initial complaint (PDF) alleged broad collusion between the two companies, particularly in a collaborative project codenamed “Jedi Blue” that saw the companies joining together to limit header bidding practices.

“this is a big deal strategically”

Drawing on internal emails, Friday’s complaint shows that the Jedi Blue deal was reviewed at the highest levels of both companies, with personal involvement from Sundar Pichai,…

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