Facebook is paying musicians and creators up to $50,000 to use its live audio features
Facebook launched its Live Audio Rooms feature (above) to rival once-buzzy app Clubhouse. | Image: Facebook
Social media conglomerate Meta continues its tactic of buying buzz, after CEO Mark Zuckerberg promised in July that the company would pay $1 billion to creators by the end of 2022. A report from The Information details how some of this money is being spent, with Meta-owned Facebook paying creators up to $50,000 to use the platform’s Live Audio Rooms feature — a rival to the once-buzzy live audio app Clubhouse.
When you make as much money as Meta does, buying success is a reasonable tactic, at least in the short term. The Meta-owned Instagram, for example, has been doing the same to boost its TikTok-rival Reels, paying creators up to $35,000 to post to the platform.