How to use the iOS app tracking blocker
Photo by Vjeran Pavic / The Verge
Privacy is on everyone’s mind these days. Last spring, iOS 14.5 introduced a new privacy feature called App Tracking Transparency that may have made its users happier but did not endear Apple to some other companies — specifically Facebook. The feature is still available in iOS 15, along with some new privacy features.
Many apps don’t just track your movements inside the app, but they track your movements outside of the app — in other words, where you go after you’ve left the app. This is why you see ads in Facebook and other apps for products you were just looking at on Amazon or other sites.
Before 14.5, you could turn tracking off for all of your apps by going to Settings > Privacy > Tracking and turning off “Allow Apps to Request to…