USB-C cables are getting new, confusing logos for faster 240W charging standard

Photo by Vlad Savov / The Verge

The USB Implementers Forum (USB-IF) — the group that maintains the USB standard across its many varied incarnations — has introduced new, official logos for companies to use to brand their USB-C cables and packaging to go with its USB4 and 240W power standards. The goal is a noble one, aiming to help ease the confusion about the different types of USB-C cables (which can differ widely in things like charging and data transfer speeds) when you’re buying one.

Naturally, the USB-IF, in its… unique wisdom, has chosen to simplify things the only way it knows how: a slew of new logos that will soon adorn packaging for cables and chargers to help indicate to customers what charging and data speeds their devices support. Because nothing says…

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