Apple updates Eddy Cue’s title to better reflect its turn to services
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Apple updates Eddy Cue’s title to better reflect its turn to services

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Apple rolled out a small but meaningful update to senior executive Eddy Cue’s job title on Thursday that features an area of interest the company has long been focused on: services (via 9to5Mac). Eddy Cue is a longstanding veteran at Apple who helped build iTunes and the App Store, but his new title of “Senior Vice President, Services” reflects the company’s increasingly important side hustle, if not outright transformation into a media business and subscription peddler.

Prior to Thursday, Eddy Cue was senior vice president of internet software and services, with responsibilities that included overseeing the iTunes Store, Apple Music, Apple Pay, Maps, Search Ads, iCloud, and iWork. His new job description emphasizes Apple’s subscription…

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