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AMC will begin accepting Bitcoin payments for concessions and theater tickets as soon as the end of the year, marking the latest development in AMC’s hard lean into memestock superstardom.
During the company’s second-quarter earnings call on Monday, AMC boss Adam Aron kicked off the Bitcoin bullet point by noting, unsurprisingly, that many of AMC’s new shareholders “are quite enthusiastic about cryptocurrency.” (If you’ve been following along with the memestock drama at home, this should come as absolutely no surprise.) He added that the company will have the technology systems in place to accept Bitcoin by the end of 2021. Bitcoin payments will have to be made online but will be widely supported across all of AMC’s US theaters.