With the Olympics over, Peacock needs to figure out what’s next

Illustration by Alex Castro / The Verge

It’s been a rocky couple of weeks for Peacock. NBC positioned its streaming service as the place to go if you wanted to stream the Olympics without a cable subscription — something that should have been an easy win for the upstart platform. Instead, Peacock’s coverage was wonky and confusing, and the service hasn’t given viewers much of a reason to stick around after the Games. With its biggest draw behind it and little in the way of internet-breaking titles headed to the platform anytime soon, it’s unclear what comes next for NBCUniversal’s biggest streaming bet.

Peacock had 54 million sign-ups and 20 million-plus active accounts as of the end of July, just over a year after launch, parent company Comcast said during its second-quarter…

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