Instagram is now testing ads in the Shop tab

Image: Instagram

If you thought Instagram had run out of ad real estate, think again. The company confirmed to TechCrunch today that it’s starting a new test that’ll involve putting ads on its Shop tab. Ads will involve either a single image or carousel of them, and of course, will be shoppable. Only certain advertisers will have access at first, but there are plans to expand the product in the future. (Initial US-based partners include Away, Fenty Beauty, and Clare paint.)

Of course, it’s no surprise Instagram is trying more ads in more places — that’s Instagram and its parent company Facebook’s main revenue driver. Earlier this year, Instagram officially rolled out ads in Reels, another new format that debuted only last year. The company also began…

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