Illustration by Alex Castro / The Verge
Lyft is boosting its $19.99-per-month Lyft Pink membership program with new bike-share benefits and an annual option that’s cheaper than paying for the service month to month, the company announced Thursday.
Lyft Pink’s primary benefit is a 15 percent discount on car rides, but previously, it also offered three free 30-minute bike or scooter rides per month (in certain markets). With the new bike-share benefits, you’ll get an unlimited amount of 45-minute bike rides on “classic” bikes (aka non-electric) at many of the company’s bike-share systems across the US as well as discounted rates on e-bike rides.
The new annual option for Lyft Pink will cost $199 per year, which is a $40 discount over paying monthly. If you regularly use Lyft…