Illustration by Alex Castro / The Verge
On Wednesday, a surreal TikTok ad from an advertiser posing as Amazon confused users into thinking the e-commerce giant was taking a stab at including absurdist internet humor into its online marketing strategy.
The ad featured gaming footage from the lego-like title Roblox interspersed with strange clips of a man dancing to Flo Rida and T-Pain’s 2008 hit “Low,” but only the part where T-Pain says “Apple Bottom jeans.” There are also robot voices bullying each other about grandmas and girlfriends overlaid on the ad. The bizarre video was highlighted by Eddy Burback, a popular YouTuber and streamer, on his Twitter feed Wednesday.
this was an amazon ad I got on tik tok???
this is 100% real I just recorded it pic.twitter.com/cST0JoKb33