The $2,000 Super Mario smartwatch you’ve always wanted is here

The unlikely combination of TAG Heuer and Nintendo has announced the “TAG Heuer Connected ✕ Super Mario Limited Edition” smartwatch. Like previous TAG Heuer Connected watches, this is an extremely expensive ($2,150) Wear OS smartwatch with extremely dated internals. You’ll mostly be paying for the TAG Heuer and Nintendo name.

TAG Heuer’s website is still counting down the time to the July 15 release date, but several sites have already published the details of the watch. The specs match the 2020 TAG Heuer Connected, so that means a 45mm watch with a Snapdragon Wear 3100 SoC, 1GB of RAM, 8GB of storage, a 1.39-inch, 454×454 OLED display, a 430 mAh battery, Wi-Fi, NFC, GPS, water resistance, and a heart-rate sensor. In terms of the computer hardware, you could get the same thing from a $300 Wear OS device.

What you are getting is TAG Heuer design and materials, like a steel watch body and a superhard sapphire touchscreen. The hardware has a few Mario-specific touches, like a mushroom, warp pipe, and a star for the 3, 6, and 9-hour indicators on the bezel. The watch crown and clasp have engraved “M” logos, just like Mario’s cap. There also seem to be two watchbands: one red rubber strap and another black leather strap with red highlights.

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