Apple grows ad business with launch of App Store Search Ads in China
App Store Search Ads started in 2016, right around the time that Apple announced a financial target to double Services revenue by 2020 (it would go on to easily beat that goal). At the time, Search Ads were sold only in the United States. Apple would quickly expand the ad service internationally.
More than five years on, the company is now releasing App Store Search Ads in China, as first reported by blog AppInChina.
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