Apple exec: “Sideloading in this case is actually eliminating choice”
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Apple exec: “Sideloading in this case is actually eliminating choice”

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Enlarge / The iPhone 12 mini. (credit: Samuel Axon)

Facing calls from regulators to open the gates to alternative app stores and sideloaded apps on the iPhone, Apple has launched a substantial public-relations push this week to make the case that sideloading would do harm to the iOS ecosystem and its users.

The campaign builds on a recent quote from an interview with Apple CEO Tim Cook, in which he said that sideloading is “not in the best interests of the user.”

The cornerstone of Apple’s messaging is a new white paper the company has published. The paper’s release appears closely timed with the US House Judiciary Committee’s debates about potential tech antitrust legislation.

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