Spotify acquires podcast discovery specialists Podz
Illustration by Alex Castro / The Verge
Spotify has acquired Podz, a startup whose technology generates preview clips of podcasts, the streaming service has announced. Unlike other services podcasters can use to manually create clips, TechCrunch says Podz automates the process of finding key moments from episodes using machine learning trained on over 100,000 hours of audio.
The acquisition is aimed at improving podcast discovery, letting users browse short clips rather than 30-minute plus podcast episodes. Spotify says this will make it “easier for listeners to find the content they want to listen to, and for creators to be discovered and build a fan base.” Podz tells TechCrunch that users on its platform typically follow up to 30 podcasts, up from an average of seven.