Ring gave cops free cameras to build and promote surveillance network
Read Time:45 Second

Ring gave cops free cameras to build and promote surveillance network

0 0

Enlarge (credit: Chip Somodevilla | Getty Images)

When Ring wanted to boost sales of it surveillance cameras and burnish its self-styled image as a crime-fighting company, it embarked on a brand-ambassador marketing campaign that would be familiar to many startups. But rather than chase down the Instagram influencers or beat bloggers, the company instead wooed officers at the Los Angeles Police Department.

For years, including during Amazon’s early ownership of the company, Ring gave no fewer than 100 LAPD officers free devices or discount codes worth tens of thousands of dollars, and possibly more, according to a new report from the Los Angeles Times.

Emails obtained by the LA Times through a public records request reveal Ring employees encouraging LAPD officers to “spread the word about how this doorbell is proven to reduce crime in neighborhoods” and offering freebies and discounts.

Read 16 remaining paragraphs | Comments

About Post Author

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous post Pornhub sued for allegedly serving “under-age, non-consensual” videos
Next post Smartphone and smartwatch data led husband to confess to murdering his wife