Another podcast goes exclusive to Spotify: Call Her Daddy
Spotify continues its run on signing podcasts to exclusive deals, and this time, it’s locked down Call Her Daddy, the popular show that covers topics like sex, dating, and mental health. The show will go exclusive on July 21st, meaning the entire back catalog and future episodes will only be available on Spotify. The details of the deal weren’t shared, but The Wall Street Journal reported last week that the licensing deal could be for as much as $20 million.
Spotify’s goal with this deal is clear: it says the show was the fifth most popular on the platform last year, with multiple other Spotify-signed podcasters at the top of that list, as well, including Joe Rogan and Michelle Obama. This is the second big deal Spotify has inked this…