An example of the YouTube masthead ad.
YouTube will no longer be accepting ads relating to alcohol, gambling, politics, or “prescription drug terms” for its masthead ad slot, which appears at the top of the website and app, Axios first reported. Google told The Verge the limitations on what kind of ads can appear in this slot will help “lead to a better experience for users.”
The masthead slot is one of the first things users see when they open YouTube, so it’s understandable that keeping ads about drugs, alcohol, or gambling out of it would make YouTube more inclusive for everyone. As for politics, it could help the platform avoid controversies, like the one that arose when then-President Donald Trump purchased the slot for three days during the 2020 election.