Blue Origin auctions New Shepard ride with Jeff Bezos for $28 million

Blue Origin’s month-long auction for a trip to the edge of space with its billionaire founder Jeff Bezos ended on Saturday with a closing price of $28 million. The flight aboard New Shepard, slated for July 20th, will mark the company’s first mission flying humans, in which the winning bidder will bask in a few minutes of microgravity with Bezos, his brother Mark, and one other passenger before returning back to land.

“The more you pay for it the more you enjoy it”

The identity of the winner will be kept secret for a few weeks — “we need to complete some final paperwork with them,” says Blue Origin’s astronaut sales director Ariane Cornell during the live broadcast. The auction took place in a Boston, Massachusetts facility owned by RR…

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