Instagram chief explains how the service decides what you see


Illustration by Alex Castro / The Verge

Instagram chief Adam Mosseri shed some light on how the social network decides what you see in a new blog post published on Tuesday. The explanation seems to be meant at least in part to combat persistent rumors that Instagram intentionally hides or disfavors certain posts, which Instagram says isn’t exactly true.

The short answer to how Instagram works is that it’s complicated. Instagram uses “thousands” of signals to determine what you see in your feed, according to Mosseri, and there isn’t just one algorithm that decides what shows up for you. But the company is also committed to better explaining why content is taken down and how the service surfaces posts, he writes. One of the more surprising revelations: most Instagram followers…

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