HBO Max’s cheaper $10 ad-supported plan is finally here

The HBO Max logo. | Illustration by Alex Castro / The Verge

HBO Max’s ad-supported streaming option has officially launched on the platform. The new tier will be priced at $10 per month, which shaves $5 off HBO Max’s regular cost of $15 per month. How exactly HBO Max planned to successfully introduce ads on its premium content has been a bit of a head-scratcher, as premium and ad-free content was sort of the entire point of HBO to begin with. But to hear the company justify it, ads on the platform’s content will be both “elegant” and “respectful” of the subject matter.

“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” Andy Forssell, EVP and general manager at HBO Max, said in a statement. “We’ve worked hard to create an elegant, tasteful ad…

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