Amazon’s newest euphemism for overworked employees is ‘industrial athlete’


Illustration by Alex Castro / The Verge

Amazon tells its warehouse employees to think of themselves not as overworked cogs in an enormous, soul-crushing machine, but as “industrial athletes,” and to prepare their bodies for that experience like someone training for a sporting event, according to a pamphlet obtained by Motherboard. The comparison is a troubling euphemism for a company whose workers have almost double the amount of serious injuries as the rest of the warehousing industry and who reportedly are often unable to take bathroom breaks.

The pamphlet tells employees that some of them will walk up to 13 miles throughout the course of the day, burning an average of 400 calories an hour. It also suggests all sorts of ways to help workers prepare for the athlete life,…

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