Apple’s new privacy ad imagines Thanos-snapping your stalkers out of existence

Apple’s new App Tracking Transparency feature in iOS 14.5 doesn’t seem to be a difficult concept to grasp; initial estimates suggest as many as 96 percent of US users are leaping at the chance to tell their apps “No, you can’t track me across the internet.” Now, Apple is taking a victory lap with a full ad campaign, too, one that turns the feature into a selling point for the iPhone and furthers the attempt to pitch itself as the only tech company you can trust. And, if you ask me, its new ad spot “Tracked” is just about perfect.

Just give it a watch, above: Who wouldn’t want to Thanos-snap ad trackers into dust? It’s no wonder Google is thinking long and hard about following Apple’s lead with an anti-tracking feature of its own.

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