Fox is making a blockchain animated series with Rick and Morty creator Dan Harmon to sell you NFTs

Illustration by Alex Castro / The Verge

Fox has announced its upcoming animated comedy Krapopolis, from Rick and Morty creator Dan Harmon, will be “the first-ever animated series curated entirely on the Blockchain.” The company plans to try to generate buzz for the show with its own brand-new NFT company dubbed Blockchain Creative Labs, THR reports.

Fox Entertainment CEO Charlie Collier told advertisers during its upfronts presentation on Monday that “as an advertiser-focused, artist-first and animation-obsessed company, Fox is going to take advertisers into the world of Blockchain-powered tokens, including NFTs.” It will launch a dedicated marketplace for Krapopolis, a show set in mythical ancient Greece “centered on a flawed family of humans, gods, and monsters that tries…

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